About
A small studio with a workshop attached.
Roubaix opened to do a small number of things really well: fit riders, build their bikes, and look after them.
Our story
Where Roubaix came from.
Image placeholderAbout image placeholder — studio team in the workshop
The studio began as a conversation between a bike fitter and a frame painter, and grew into a small team united by a single idea: that a bike is at its best when it is made deliberately around its rider.
Today the studio fits, builds and maintains bikes for a wide community of riders, from first-bike newcomers to seasoned racers.
How we work
Choose · Build · Experience.
Choose
Start with a fit and a conversation. We agree the riding, then the bike.
Build
The workshop assembles the bike to the agreed brief, with care taken at every step.
Experience
We hand over the bike in person, with notes and an aftercare plan.
Values
What guides the studio.
- Position before purchase
- Workshop quality above all
- Small range, well chosen
- Long relationships, not transactions