Journal
Notes from the studio.
Writing on builds, fitting, workshop notes and riding well.
Image placeholderBlog hero image placeholder — fit studio motion capture
Studio · 21 May 2026
Why every Roubaix build begins with a fit
The case for letting body, intent and terrain dictate the machine, not the other way around.
Image placeholderBlog hero image placeholder — wet spring training kit
Riding · 4 Apr 2026
A kit list for the spring classics
Six pieces of kit our team reaches for when the roads turn cold, wet and long.
Image placeholderBlog hero image placeholder — titanium endurance build
Builds · 12 Mar 2026
Case study: a titanium endurance build
From first conversation to handover on a titanium endurance machine.
Image placeholderBlog hero image placeholder — chain waxing setup
Workshop · 28 Feb 2026
Chain waxing vs. oil: an honest comparison
What the data and our workshop floor have taught us about drivetrain longevity.
Image placeholderBlog hero image placeholder — winter tyre testing
Riding · 15 Jan 2026
Choosing tyres for a British winter
Casing, tread and pressure choices for a damp, gritty winter season.
Image placeholderBlog hero image placeholder — studio interior wide shot
Studio · 2 Dec 2025
A short tour of the new studio
A walk through the fit room, the workshop and the display floor.